Dulce Dreams
A small campaign for Dulce Dreams, a Latina-owned children’s sleepwear brand: AI-assisted research, a buyer persona built on real survey and market data, and a holiday campaign rooted in culture, family, and tradition.
Dulce Dreams is a Latina-owned children’s sleepwear brand dedicated to creating ultra-soft, safe, and beautifully designed pajamas made from premium bamboo fabric. Inspired by culture, crafted with love, and designed for modern families, Dulce Dreams blends comfort, sustainability, and heritage into every piece, helping little ones sleep cozy while celebrating the traditions that make us who we are.
For the campaign, I brought AI into the research: I created a buyer persona based on actual research, a survey distributed among the target audience, and target market analysis data.
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The Campaign
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